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一站式活动策划公司热衷分析策划书格式问题

作者:济南活动策划公司发布时间:2019-01-22 14:10

有好多同事都问我,一份好的活动策划书到底要怎么写,你们为什么可以写出来,而我就是不可以呢?这个问题一直困扰我好久了,但是一个好的活动公司应该怎么能写出如此好的策划书呢?今天济南活动策划公司给大家好好说说这个格式问题,在下面哦!

一、策划书称号 
尽可能具体的写出策划称号,如“×年×月××大学××活动策划书”,置于页面中心,当然能够写出正标题后将此作为副标题写在下面。 
 
二、 活动布景 : 
这部分内容应依据策划书的特点在以下项目中选取内容关键阐述;具体项目有:根本状况简介、主要履行目标、近期状况、组织部门、活动展开原因、社会影响、以及相关意图动机。其次应阐明问题的环境特征,主要考虑环境的内在优势、弱点、时机及要挟等要素,对其作好全面的剖析(SWOT剖析),将内容关键放在环境剖析的各项要素上,对过去现在的状况进行具体的描述,并通过对状况的预测制定计划。如环境不明,则应该通过调查研究等方法进行剖析加以弥补。 
 
三、 活动意图、含义和目标: 
活动的意图、含义应用简洁明晰的言语将意图关键表述清楚;在陈说意图关键时,该活动的中心构成或策划的独到之处及由此产生的含义(经济效益、社会利益、媒体效应等)都应该明确写出。活动目标要具体化,并需要满意重要性、可行性、时效性 
 
四、资源需要: 
列出所需人力资源,物力资源,包括运用的当地,如教室或运用活动中心都具体列出。能够列为已有资源和需要资源两部分。 
 
五、活动展开: 
作为策划的正文部分,表现方法要简洁明晰,使人简单理解,但表述方面要力求详尽,写出每一点能设想到的东西,没有遗失。在此部分中,不仅仅局限于用文字表述,也可适当参加统计图表等;对策划的各工作项目,应按照时刻的先后顺序排列,制造施行时刻表有助于方案核对。人员的组织装备、活动目标、相应权责及时刻地点也应在这部分加以阐明,履行的应变程序也应该在这部分加以考虑。 
 
这儿能够供给一些参阅方面:会场安置、接待室、嘉宾座次、赞助方法、合同协议、媒体支持、校园宣扬、广告制造、主持、领导说话、司仪、会场服务、电子布景、灯光、音响、摄像、信息联络、技术支持、秩序保持、穿着、指挥中心、现场气氛调理、接送车辆、活动后清理人员、合影、餐饮款待、后续联络等。请依据实情自行调理。 
 
六、经费预算: 
活动的各项费用在依据实际状况进行具体、缜密的核算后,用明晰明晰的形式列出。 
 
七、活动中应注意的问题及细节: 
表里环境的改变,不可避免的会给方案的履行带来一些不确定 
 
性要素,因此,当环境改变时是否有应变办法,丢失的概率是多少,造成的丢失多大,应急办法等也应在策划中加以阐明。 
 
八、活动负责人及主要参与者: 
注明组织者、参与者名字、嘉宾、单位(如果是小组策划应注明小组称号、负责人)。 
 
注意: 
1、 本策划书供给根本参阅方面,小型策划书能够直接填充;大型策划书能够不拘泥于表格,自行设计,力求内容详尽、页面美观; 
 
2、 能够专门给策划书制造封页,力求简单,凝重;策划书能够进行包装,如用设计的徽标做页眉,图文并茂等; 
 
3、 如有附件能够附于策划书后面,也可单独装订; 
 
4、 策划书需从纸张的长边装订; 
 
5、 一个大策划书,能够有若干子策划书。 

译文:
I. Title of Planning Book
Write the title of planning as specific as possible, such as "Year * Month * University * Activity Planning Book", put it in the center of the page, of course, you can write the right title and then write it as a subtitle below.
2. Scenery of the event:
This part of the content should be selected according to the characteristics of the plan book and elaborated in the following key items: introduction of the basic situation, main objectives to be fulfilled, recent situation, organizational departments, reasons for activities, social impact, and related intentions and motivations. Secondly, we should clarify the environmental characteristics of the problem, mainly considering the inherent advantages, weaknesses, opportunities and threats of the environment, and make a comprehensive analysis (SWOT analysis), focusing on the key elements of environmental analysis, describing the past and present situation in detail, and making plans through the prediction of the situation. If the environment is not clear, we should make up for it by investigating and researching.
Intention, meaning and objective of the activity:
The intention and meaning of the activity should be clearly expressed in concise and clear language. When the intention is critical, the central composition or planning of the activity and its implications (economic benefits, social benefits, media effects, etc.) should be clearly written out. Activity objectives need to be specific, and the importance, feasibility and timeliness of satisfaction are needed.
IV. Resource needs:
List the required human resources, material resources, including the use of local, such as classroom or use of activity centers are specified. It can be listed as two parts of existing resources and needed resources.
V. Activities to be launched:
As the main part of the plan, the method of expression should be concise and clear, so that people can understand it simply, but in the aspect of expression, we should try our best to be detailed and write out every imaginable thing without losing it. In this part, we can not only use words to express, but also take part in statistical charts and tables appropriately. We should arrange the work items of the plan according to the order of time. Making the implementation timetable helps to check the plan. Personnel's organizational equipment, objectives of activities, corresponding powers, responsibilities and time and place should also be clarified in this part, and the implementation of contingency procedures should also be considered in this part.
Here we can provide some reference: venue placement, reception room, guest seats, sponsorship methods, contract agreement, media support, campus publicity, advertising manufacturing, hosting, leadership speech, master of ceremonies, venue services, electronic settings, lighting, audio, video, information communication, technical support, order maintenance, dressing, command center, site atmosphere conditioning, pick-up and delivery of vehicles. After the event, clean up personnel, group photo, catering, follow-up contact and so on. Please adjust according to the facts.
6. Budget of funds:
The expenses of the activities are listed in a clear and clear form after detailed and meticulous accounting according to the actual situation.
Seventh, the problems and details that should be paid attention to in the activities:
The change of exterior and interior environment will inevitably bring some uncertainties to the implementation of the scheme.
Therefore, when the environment changes, whether there are contingency measures, what is the probability of loss, how much loss is caused, emergency measures should also be clarified in the planning.
Eighth, the person in charge of the activity and the main participants:
Name of organizer, participant, guest and unit (if it is group planning, group title and person in charge should be indicated).
Be careful:
1. For the basic reference of this plan book, the small plan book can be filled directly; the large plan book can be designed independently without sticking to tables, and strive for detailed content and beautiful pages;
2. Be able to specially make cover pages for planning books, and strive for simplicity and dignity; planning books can be packaged, such as using the design logo as header, rich graphics and texts, etc.
3. If an attachment can be attached to the back of the plan book, it can also be bound separately.
4. The plan book should be bound from the long side of the paper.
5. A large plan book can have several sub-plans.

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